Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a means to improve their data collection processes. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can cause higher precision and even more trusted information


Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.

1. Extra exact data
The traditional technique of tracking conversions on a web site, making use of pixels, is having trouble with transforming browser privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.

Server-side monitoring is an extra safe and secure alternative that aids to bypass these constraints, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers much more precise data and a much more total photo of individual journeys across channels.

Additionally, this kind of tracking allows companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives marketers more ownership over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraudulence, as it's harder for illegal stars to control the system by changing the postback URL.

2. Better control over information.
Server-side monitoring enables services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing experts make even more educated advertising decisions.

Traditional pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.

This kind of tracking additionally permits companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trusted for services seeking to adjust to these modifications.

3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it gets to third party endpoints, boosting safety and security and privacy. This is specifically essential as various web browsers and platforms significantly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie information and will not allow pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred beyond your site.

In addition, server-side monitoring enables you to record user information directly by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and privacy offenses.

A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little piece of code on your web page to accumulate data from customers.

4. Easier to carry out
Server-side tracking is an information collection procedure that happens on the web site's own web server, bypassing internet browser constraints. This means that information accumulated by the website/app is first sent to the web server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it decreases the range of data administration and offers organizations much more control over transmission, making it usually more trustworthy. As a result, it's less susceptible to information challenges triggered by points like a broken link or an energetic ad blocker being set up.

With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your personalized email marketing marketing and advertising tools on the web server. This permits you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it likewise stays clear of the tracking restrictions enforced by internet browsers and ad blockers.